Phenomenal news letter, well done!

Bringing that heat!

Honestly I’ve started to get away from the plans. Started making moves by what I’m learning when I get to a spot. I’ll do the breakdown and pick out areas I think will be good. Then when I get to those areas I pivot my plan for the day based on what I see even if I catch a fish or not. For example, if I get to an area that looked good on a map but when I get there I can see these aren’t the right weeds I’m looking for. Then my plan pivots to find the right contours that match the weeds I want to see. Hopefully that makes sense.

I definitely wait. I’ve missed too many by setting the hook too early

she had that frog so far down she was starting to digest it.

I get so many positive comments when I wear the ExciteBite hoodie. Specially the crowd that recognizes the origin.

Wife and I crushed them on a frog. Pre spawn, on the bank but not paired up yet. They were going bananas for it.

I like how it says Straight Up Fishing on it. Make people ask what SUF is. Once we become a global brand like Nike or Jeep. Then we can just go with a symbol.

I like it, it’s simple. But I would like something more on the back of it.

John G Wilson no thanks necessary John. Happy to do it. I’ll contact one of those guys tomorrow.